A Designer's Marketing Mayhem

I've been reading this great book...The Designer's Guide to Marketing and Pricing...very informative! It's also a kick in the booty for a small business owner like me. I am a creative. I am not a numbers cruncher. I am not alone in this. As the head dreamer/designer for my firm I would much rather be meeting with clients and working on their design needs than drumming up more business.

Sound crazy? It's simply because I don't want to analyze :) I want to CREATE! But thanks to the book above I am learning how to attack the "building my business" side of my company without losing my designer soul.

I'll let you know how it goes. I've already identified my three desired markets and have begun assembling my prospect list. After Thanksgiving...the cold calling begins!

Go get those clients!