I want to fix all the signs in the world. I dream of one day driving down a street that is filled with well designed company signage. Ahhhhhh. That would be nice.
In the meantime, I just wish people would at least spell things correctly! You know the signs where you put up the letters to advertise different things different days. Or gas stations that change their signs to reflect the current gas price. Those are the signs I have a beef with the most. Since when have American's become so illiterate that they put the letter "N" backwards on a sign! And then there are the numbers "3" and "8" that get put upside down all the time....grrrrr. The bigger part goes on the bottom!
So what is my compulsion? To call each place that I see has the sign done incorrectly and demand they fix it. What do I actually do? Write about it in this blog and leave the sign people blissful in their ignorance.
One day...one day...a street will be made perfect by OCD people like me. Until then we rant.
We started this new thing called a blog. Okay, so we weren't the first. But hey, if Al can say he invented the internet why can't we claim blogs? Movin' on...
At Gamut Design Group we try to take time in our overcrowded minds to appreciate the beauty in life, as well as make fun of the ridiculous. Some might think this a wasteful use of time - but not us!
Today's Good vs. Bad and Ugly
Target Commercial
GOOD: I can hardly say anything but positive things about Target's commercials, advertising, branding, et al. They do a great job, reach their target audience perfectly, stay current and hip without being too trendy. The songs are catchy, the timing is quick and the message is always clear. Gotta love 'em.
McDonald's Chicken McNugget Commercial
BAD: WHY! Why would you ever have Chicken McNuggets jumping into a swimming pool full of chlorinated water? and a belly flop!?! This is by far the worst commercial I've ever seen. It's nightmarishly ingrained in my mind. Since seeing this years ago, I've referred to it many times as a prime example of stupid branding/marketing done by an overpaid executive/firm. FYI: The folks in charge of the account got fired a few weeks later. There is justice in the world.
